Logo for a new concept launched by the brand Atlas For Men.
Wedstrijd gegevens:
Pakket goud
- Wedstrijd van: atlasformen
- Categorie: Logo
- Totaal budget: € 479.00
- Datum start : 18-05-2015 09:30
- Datum einde : 16-06-2015 14:36
- Status : Beëindigd
- Benodigde formaten: jpg,psd,ai,pdf
- Relevante bestanden: Geen
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Beschikbare talen:
- Aantal inzendingen: 420
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Respons opdrachtgever:
laag hoog
Behoefte:
Atlas For Men is launching its new concept named "Ventes Festives" and want to have a logo dedicated to it.
The aim is to associate the new concept and logo of the "Ventes Festives" to the environment of the brand and maybe to integrate the existing logo to become "Ventes Festives by Atlas For Men"
What's the concept of "Ventes Festives"?
Every month Atlas For Men (AFM) will propose to its customers a selection of product on a short time like you can find it in private sales. The products of this selection will be products that the customers can't usually find on our website but that stays in the "outdoor" spirit of the brand (like a market place).
Every month will have a new theme, as an example in May AFM will push a selection of 3 barbecues and planchas.
Bedrijfsomschrijving:
Atlas For Men is a brand that is sold with success in 8 countries in Europe (France, Germany, Netherlands, belgium etc.).
The brand is making clothes et accessories "Outdoor" for the people in love with the nature and the comfortable clothing on low price.
Leader on the market of the remote sales, AFM also became a major actor of the internet with its website www.atlasformen.com/
Doelgroep:
Atlas For Men is for men who have a lifestyle cloth to nature et outdoor activities.
Our target is mainly male (60%) and senior (45/65 years old).
Our products are often in a promotion, we propose very attractive prices and our average basket is around 50€.
Kleuren, favoriete logo's, must haves
prof100Floyd
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
!! UNLESS YOU LOOKED AT ALL PREVIOUS 12 DESIGNS, PLEASE GO TO THE BOTTOM OF THE PAGE AND SEE THEM FIRST (design num. 1 is the logotype only design) !!
Here is my << 13. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- The mountains and sun represent nature and outdoors.
- The two mountains actually form a letter "V"
- The right mountain with its shade, little below it, together form a letter "F".
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for suggesting mountains - nature, outdoors and for conveying the hidden two letters "V" and "F" that, when discovered, connect with the user on a new level, awarding the user with emotions.
< ABOUT ALL DESIGNS >
All my designs are in scalable (without quality loss) vector format. If you select me as the winner, together we can work on perfecting your most liked design solution, work on the colors and branding. In the end, I shall deliver the final design in both vector and high-quality .PNG format.
Thank You for paying attention to my work. I am looking forward to hearing your precious feedback.
Sincerely yours,
prof100Floyd -
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 12. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- This design of mine, is, as well, turned primarily towards representing nature and outdoors. The monogram "VF" contains a hidden acorn cut into the letter "V", with its top highlighted above the letter "V".
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography because it conveys the message of nature and outdoors through a hidden, clever meaning using the letter "V".
Please continue to my << 13. >> design, another solution for the combined mark logo. -
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 11. >> design, combined mark.
This design utilises the same concept as my previous design, but with using different line styles and overlaps.
Please continue to my << 12. >> design, another solution for the combined mark logo. -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 10. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- This mongram design is primarily turned towards representing nature (which also represents outdoors) through a feather, formed by the letters "V" and "F".
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for its outdoors message, as the feather can represent an object from the nature, or, a collector's item as many people in your target demo age group are collectors of some sort of items.
Please continue to my << 11. >> design, another solution for the combined mark logo. -
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 9. >> design, combined mark.
This design utilises the same form as my previous design, but with using the 4. version of the logotype I designed.
Please continue to my << 10. >> design, another solution for the combined mark logo. -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 8. >> design, combined mark.
This design utilises the same form as my previous design, but with using the 3. version of the logotype I designed.
Please continue to my << 9. >> design, another solution for the combined mark logo. -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 7. >> design, combined mark.
This design utilises the same form as my previous design, but with using the 2. version of the logotype I designed.
Please continue to my << 8. >> design, another solution for the combined mark logo. -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 6. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- The price tag look of the logomark combined with the logotype suggest shopping and discounts.
- Instead of using the generic hole cut in the price tag shape, I used outlines of compass to hint outdoors and outdoor sports.
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for its straightforward message which is primarily discounts and shopping, and for its side message represented through the the compass cut on the right.
Please continue to my << 7. >> design, another solution for the combined mark logo. -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 5. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- The chest and light rays represents rarity, uncovered gold - in your case, quality products which are not available on your website, but only revealed on Ventes Festives each month just to your customers. This hints exclusivity, rarity.
- The rope around the chest is something that every outdoor lover owns. It represents outdoor / outdoor sports. This also hints nature.
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for its simplicity and for the outdoor and rare exclusives message that it conveys.
Please continue to my << 6. >> design, another solution for the combined mark logo. -
Deze wedstrijd is gesloten. Commentaar geven is niet meer mogelijk.
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 4. >> logotype only design. Using its bold letters and clear sans-serif contours, this logotype design gives a strong, simplistic overall look. Please continue to my << 5. >> design, which is my first solution for the combined mark logo: logomark + logotype. -
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 3. >> logotype only design. Its young-alike but also classy because of the serif addons. Please continue to my << 4. >> design. -
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 2. >> logotype only design. It incorporates a sans-serif font for a casual overall look. Please continue to my << 3. >> design. -
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Toelichting van de designer prof100Floyd:
Dear Atlas for Men Staff,
I've designed several different professional, unique designs that each tackle your target demographic in their own way and represent a special sub-brand nested inside your company. The first 4 designs are logotype only logos.
This is the << 1. >> logotype design, with the word "Festives" in handwritten alike font.
Please continue to my << 2. >> design. -
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