Redesign of the logo Milkiland. See the logo www.milkiland.nl
Wedstrijd gegevens:
Pakket goud
Behoefte:
1) create a new logo Milkiland for use it as a product brand for Premium semi-hard cheese and cream-cheese, cottage cheese, butter, whole milk products, dry milk products.
2) the only constant thing to keep from the current corporate logo is the word Milkiland. All the other elements of the current logo including colour, font, etc., could be changed or removed
3) the logo should have a simple outline, shape to place it against any background of the package
4) the colors could be blue, green, white, red or any other natural colors to support the idea of dairy products
Why do we need that?
1 The corporate logo Milkiland does not fit for sales of European cheese on the markets of Ukraine, Russia, Asia and other countries.
2 It doesn’t correspond the meaning of cheese or dairy products from the Western Europe. Dutch origin is especially valuable
3 We need to compete with a German brand Hochland (Hochland Kaasland)on the Ukrainian, Russian and other Eastern markets.
4 We can compete if we have a rather Dutch name and image of the brand
The other Competitors:
Arla, Milkana, Valio, Bel, President (Lactalis), Milchland
Bedrijfsomschrijving:
Doelgroep:
Kleuren, favoriete logo's, must haves
mattdesign
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Yevhen zegt :
I like it
your work is of really good level. Although we have to see how it could be accepltable for the market.
Our market at the moment is not West Europe, rather East.
Some customers see the European origin of the concept and appreciate it, but the big amount of local customers expext other things- that brightness. They do not like just simple and eloquent things -
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Yevhen zegt :
no, rather not what we like to have as for dairy and cheese
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Yevhen zegt :
cool
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Yevhen zegt :
Really stylish, thanks
What is not right for us?
2 things are important: 1) the idea of Holland's premium and the outline around the logo for using it against the different backgrounds
Yevhen -
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Yevhen zegt :
thanks
if you write at the bottom instead of those French words "Holland's premium", it could be interesting
Yevhen -
Yevhen zegt :
what is with the cows frontlegs? I see a white spot.
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Yevhen zegt :
That is the best, except that white spot on the leg of the cow
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